The words, defined, in under fifty each.

AI visibility

AI visibility is how often, and how accurately, AI assistants (Google AI Overviews and AI Mode, ChatGPT, Perplexity, Copilot, Claude) mention and describe a business when people ask questions it should be the answer to. Low visibility means being omitted; low accuracy means being described wrongly.

AI-ready architecture

AI-ready architecture is a way of building a website so that people, search engines, and AI retrieval systems can all read it correctly without running scripts: server-rendered semantic HTML, one truthful structured-data graph per page, stable fragment anchors on every section, consistent entity facts, and fast delivery.

Entity register

An entity register is the single, owned record of every fact a business asserts about itself (legal and display name, address, phone, hours, services, people, identifiers, and profile URLs), from which the website copy, structured data, Google Business Profile, and every directory listing are derived and kept byte-identical.

Generative engine optimization (GEO)

Generative engine optimization (GEO) is the practice of making a business accurately findable and citable by AI answer systems (Google AI Overviews and AI Mode, ChatGPT search, Perplexity, Copilot, Claude) by publishing precise, well-structured, machine-readable content on a fast, crawlable website.

Launch-ready website

A launch-ready website can take bookings and orders, send transactional email from the business’s own domain, and be found and correctly described in Google and AI answers on the day it goes live: a system (site, booking, shop, email, search) delivered as one build, not a brochure.

Machine-readable website

A machine-readable website states its meaning explicitly (what the business is, what it offers, where and when) in semantic HTML and structured data, so search engines and AI systems can read it without inference or rendering. Most websites are human-readable only: the meaning lives in pictures and layout.

Schema markup (structured data)

Schema markup is structured data, usually JSON-LD using the Schema.org vocabulary, embedded in a page to state explicitly what it is about (the business, its services, products, people, articles) so search engines and AI systems read facts rather than infer them. It earns rich results, not rankings.

StatikBase

StatikBase is Hyrizen’s booking and commerce platform for static websites. It holds the parts of a site that change (availability, appointments, products, stock, orders, media) behind a small API and dashboard, so the site stays pre-rendered and fast while taking bookings with deposits and selling through Stripe.