Studio · about
A small studio that builds whole systems, not just pages.
Hyrizen designs and builds launch-ready websites and systems for service businesses: booking, shop, checkout, and being found in Google and AI answers, as one fast static build. Founded in 2020 in Champaign–Urbana, Illinois.
Who we work with
Service businesses that sell trust and need the website to do real work: salons and day spas, med spas and aesthetic clinics, clinics and practices, studios, and law firms: businesses people book, visit, buy from, and increasingly ask an AI assistant about first. Most arrive with a template site, a booking subscription, and a shop subscription that don’t agree with each other, and a Google listing that says something different again. The engagement is the same whether the client is on North Country Fair Drive in Champaign or in another state: one build, one set of facts, kept true. Vertical specifics: law firms, med spas, salons & spas.
What we believe
One system beats four subscriptions. A booking app, a shop platform, a website builder, and an email tool that don’t talk to each other cost more, break more, and describe your business four different ways. We build the parts as one thing and keep them true.
Machine-readable is not optional. The person choosing a salon or a med spa increasingly asks an assistant, and the assistant reads structure, not style. Every page we ship is plain HTML with one truthful schema graph, because that is what gets quoted.
Accuracy over hype. No invented reviews, no fabricated schema, no guaranteed rankings, no “AI-optimized” theater. Everything on a Hyrizen site is traceable to a source you control.
Ownership. Your code, your domain, your data, your Stripe account. If we vanished tomorrow, your site would still be running for free.
Who does the work
Brandon Sorensen
Founder. Nearly a decade in consumer finance and insurance compliance before founding Hyrizen. Builds the sites, the platform (StatikBase), and the research, which is why every project is opinionated about compliance-safe claims, accurate data, and things that don’t break on a Friday evening.
How we work
Every engagement starts with a one-hour discovery call and ends with a written scope, a fixed price, and a launch date. Architecture (sitemap, content model, entity register, booking and shop rules, search plan) is approved before design. Builds live on a preview URL you can share from week two. Launch moves DNS and email without downtime. A monthly care plan keeps it fast, secure, and current if you want it; the site runs without one if you don’t.
This site is built the same way we build yours: static, one schema graph per page, fragment anchors on every heading, budgets and accessibility checked on every build. View source, run the free scan on it, ask us anything.
The facts, in one place
Hyrizen · founded 2020 · Champaign–Urbana, Illinois (service-area business; no public street address) · hello@hyrizen.com · LinkedIn · founder Brandon Sorensen · platform StatikBase. These are the same facts the site’s structured data declares, on purpose.
Where we work
Hyrizen is based in Champaign–Urbana, Illinois and works with businesses across Central Illinois, the Chicago area, and the United States. Local clients can meet in person; everything else (discovery, reviews, launch) happens remotely and works just as well. See web design in Champaign–Urbana.