Founder, Hyrizen · Champaign–Urbana, Illinois
Brandon Sorensen
Nearly a decade in consumer finance and insurance compliance before founding Hyrizen. Founded Hyrizen in 2020; designs and builds every site, wrote StatikBase, and publishes the research on this site.
Background
Before Hyrizen, Brandon spent nearly a decade in consumer finance and insurance compliance, work where every claim has to be true, every disclosure has to be present, and a small inconsistency is a real liability. That habit runs through everything Hyrizen builds: entity registers so facts are stated once, schema bound to live data so it cannot drift, review workflows that stay inside the rules, and copy that says less rather than saying something unsupportable.
He is technical end to end: the sites (Astro on Cloudflare), the platform (StatikBase: Postgres, Stripe, calendar and email integrations, deploy pipelines), the SEO/AI-search engineering, and the first-party research. Hyrizen is deliberately small; you work with the person doing the work.
Areas of work
Published work
Research
Insights
- AI Visibility Tools vs. an AI Visibility Audit · Aug 2026
- Law Firm SEO vs. PPC: Which One Should a Firm Pay For? · Aug 2026
- Why Law Firms Are Invisible to AI · Apr 2026
- $124 Trillion Is Moving. Most Financial Advisors Are Invisible to the People Who Will Inherit It. · Mar 2026
- What AI Is Telling Your Prospective Clients · Mar 2026
- The Machine-Readable Web · Jan 2026
- What AI Systems See When They Read Your Website · Jan 2026
- Why Most Websites Decay · Jan 2026