Brandon Sorensen

Founder, Hyrizen · Champaign–Urbana, Illinois

Brandon Sorensen

Nearly a decade in consumer finance and insurance compliance before founding Hyrizen. Founded Hyrizen in 2020; designs and builds every site, wrote StatikBase, and publishes the research on this site.

Background

Before Hyrizen, Brandon spent nearly a decade in consumer finance and insurance compliance, work where every claim has to be true, every disclosure has to be present, and a small inconsistency is a real liability. That habit runs through everything Hyrizen builds: entity registers so facts are stated once, schema bound to live data so it cannot drift, review workflows that stay inside the rules, and copy that says less rather than saying something unsupportable.

He is technical end to end: the sites (Astro on Cloudflare), the platform (StatikBase: Postgres, Stripe, calendar and email integrations, deploy pipelines), the SEO/AI-search engineering, and the first-party research. Hyrizen is deliberately small; you work with the person doing the work.

Areas of work

  • Web architecture
  • Static-site engineering
  • Booking & e-commerce systems
  • Technical SEO
  • Generative engine optimization
  • Schema.org structured data
  • Email & DNS infrastructure
  • Consumer-finance & insurance compliance