Services · 03 of 06

Everything a launch needs, ready on day one.

A salon launching a product line, a clinic launching a skincare range, a studio putting its first goods on sale: the site, shop, checkout, email, and search work all have to land at once. That is the whole job.

What a launch build includes

A product launch build is a fixed-scope engagement that delivers, by a date you choose: the product and collection pages, a shop with variants and stock, Stripe checkout with shipping or pickup, transactional email from your own domain, launch and pre-order pages, and the search and structured-data work that lets Google and AI assistants describe your product correctly from the first week. If you already have a Hyrizen site, the launch layers onto it; if not, the site comes with it.

Launch checklist, delivered

  • Product & collection pages

    Designed with your photography; product schema bound to the live catalog.

  • Shop, cart, checkout

    Variants, stock, pickup or shipping, Stripe, with order emails and a dashboard.

  • Pre-orders or waitlist

    Live weeks early to build the list and prove demand.

  • Email that lands

    SPF/DKIM/DMARC configured, transactional and announcement templates from your domain.

  • Search & AI readiness

    Indexing verified before launch; Merchant-grade product data; press-ready fact sheet page.

  • Launch-day runbook

    DNS, monitoring, and a check at T+15 minutes: the boring parts done deliberately.

Timeline, backwards from launch

  1. STEP 01

    T−8 weeks: scope

    Products, prices, fulfilment, launch date. Fixed price and plan.

  2. STEP 02

    T−6: architecture & catalog

    URLs, content model, catalog structure. Photography and copy scheduled.

  3. STEP 03

    T−4: build & pre-sale

    Pages and shop on a preview; waitlist or pre-orders go live.

  4. STEP 04

    T−1: rehearsal

    Test orders, email deliverability, indexing checks. Launch day is a switch, not a build.

Timeline
Eight weeks is comfortable; six with assets ready
Includes
Product & collection pages, shop, checkout, pre-orders, email, runbook
Works with
Stripe · Resend · Google/Bing Merchant feeds · your fulfilment
After launch
Monitoring and changes under the care plan

Questions about launches