Definition
What is an entity register?
Entity register: An entity register is the single, owned record of every fact a business asserts about itself (legal and display name, address, phone, hours, services, people, identifiers, and profile URLs), from which the website copy, structured data, Google Business Profile, and every directory listing are derived and kept byte-identical.
Also called: NAP register, entity source of truth.
Published
Why it exists
Search engines and AI systems reconcile what they find about a business across dozens of sources. Every inconsistency (“Ste 8” here, “Unit 8” there, Tuesday hours that differ between Google and the site) lowers confidence and produces wrong answers. The register removes the inconsistency at the source.
What it contains
For each entity: canonical name, type, alternate names and where they may be used, a short description, primary URL, stable identifier, verified external profiles, attributes, relationships to other entities, and the date it was last reviewed. Hyrizen builds one for every client before writing a line of schema.